AjiPeruProvo

Optimizing Restaurant Full Website

Branding

Web Design

Logo Design

[2023]

Overview

As the lead developer for AjíPeruProvo.com, I created a responsive, user-friendly website for a Latin American restaurant based in Provo, Utah. The goal was to provide an engaging digital presence that reflects the restaurant’s vibrant cultural roots while streamlining the customer journey from browsing the menu to placing an order.

Services

Web design, Web Development, Logo Design

Client name

Aji Peru.

Team

Raul's Team

User-specific layout variations

First-Time Visitors
Focused on storytelling, featured dishes, and clear “How to Order” guidance with strong visual appeal and trust-building elements.

Returning Customers
Streamlined layout with quick access to previous orders, minimal distractions, and persistent "Order Now" buttons for fast reordering.
Mobile Users
Touch-friendly design with a sticky footer CTA, collapsible menu sections, and optimized loading for fast performance on mobile devices.
Tourists / Out-of-Towners
Includes cultural context, a “What is Peruvian Food?” section, location/map integration, and possibly a language toggle (English/Spanish).
Older / Less Tech-Savvy Users
Simplified interface with larger text, high contrast, minimal clicks, and easy access to phone ordering or printed menus.

Dynamic content recommendations

AjíPeruProvo.com can use dynamic content to personalize the experience by showing time-based specials, adjusting delivery options by location, and suggesting popular dishes based on user behavior. The menu can highlight bestsellers or previously viewed items, while seasonal offers and rotating reviews boost engagement. A language toggle can also appear for Spanish-speaking users.

Personalized experiences that drive conversions

AjíPeruProvo.com can deliver personalized experiences that drive conversions by showing relevant specials based on time of day, tailoring delivery options to the user’s location, and recommending popular or previously viewed dishes. Dynamic menus, limited-time offers, and rotating reviews create urgency and trust, while a language toggle ensures accessibility for Spanish-speaking users—all encouraging faster decisions and more orders.

Redesign of the homepage

Final observations

AjíPeruProvo.com presents a strong foundation as a local restaurant website, offering essential features like menu browsing and delivery integration. The user experience can be further elevated through personalization—adapting content based on time, location, and behavior—to drive faster decisions and higher conversion rates. Optimizing mobile usability, enhancing accessibility, and incorporating dynamic content like limited-time offers and reviews will not only improve engagement but also reinforce trust and loyalty among diverse customer groups. With these refinements, the site can evolve from a static presence to a high-performing digital storefront that supports both brand identity and business growth.

Let me know if you’d like this turned into a slide, case study section, or portfolio entry!